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eBook details

• Title: Media Representations of Allergy and Asthma Issues, Policy and Research: Views from the Allergen Research Community
• Author : Robyn Hyde-Lay
• Release Date : January 22, 2010
• Genre: Health & Fitness,Books,Health, Mind & Body,Professional & Technical,Law,
• Pages : * pages
• Size : 75 KB

Description

Introduction Media representations of health and scientific information have increased dramatically over recent years, resulting in television, newspapers, radio, the internet, and various other print media serving as significant and widely accessible communication and dissemination vehicles. (1) Indeed, it is well documented that the public gets the majority of its health and science information from the popular media, which also serves as an important information source for both the medical and scientific communities. (2) Numerous scholars have observed the media's influence. As noted by Steinbrook: "The public appetite for health information seems insatiable, as evidenced by the daily appearance in the news media of stories touting new medical breakthroughs, the proliferation of health - related web sites, and the growth of direct-to-consumer pharmaceutical advertising. So important has media coverage of medical research become that many believe it sets the agenda not only for the public, but also for researchers and physicians." (3) And Bomlitz and Brezis add: "Mass media are a leading source of health information for the general public and for health professionals and their choice of coverage can ultimately drive public policy and healthcare decisions." (4)

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